so!flow hair masks

Vegan ingredients that make a difference

Vegan keratin – found in masks designed for keratin-treated and blonde hair – helps rebuild the hair’s structure and smooth its surface. It forms a protective layer that shields hair from sunlight, heat and pollution.

Hydrolyzed soy, wheat and rice proteins deliver strong rebuilding and strengthening properties, making them ideal for brittle, damaged and high-porosity hair. They support hair shaft regeneration, improve elasticity and restore a healthy shine.

Plant-based oils – from pumpkin, wheat germ, babassu, macadamia, flaxseed and avocado – deeply moisturize, nourish and create a protective barrier that prevents dryness and frizz. The addition of yuzu ceramides further strengthens hair from within and increases resistance to mechanical damage.

You’ll also find inulin – a natural prebiotic that smooths and supports the scalp’s microbiome – and panthenol, known for its soothing and hydrating properties.

Hair masks tailored to your needs

The so!flow range includes masks created for specific hair types and concerns. For low-porosity, volume-lacking hair, lightweight formulas with amino acids and coconut oil provide bounce without weighing strands down. Medium-porosity hair prone to frizz will benefit from plum seed oil, avocado oil and squalane – ingredients that smooth and prevent static.

For high-porosity, brittle hair, the emollient-protein mask enriched with soy proteins, black cumin oil and wheat germ oil strengthens and rebuilds the hair’s structure. Curly hair gains hydration and elasticity thanks to sweet almond oil and ceramides, which define curls and make detangling easier.

For color-treated strands, there’s a mask with blackberry extract and plum oil that enhances color durability and adds luminous shine. The color-depositing pink and purple masks for blondes combine pigments with caring ingredients such as keratin, babassu oil and baobab seed oil.

Hair care to the rhythm of your favorite songs

Each so!flow mask offers not only effective regeneration but also a moment of relaxation. The packaging features song lyrics that set the mood for your self-care ritual. Turn on the playlist and let so!flow take care of both your hair and your mood.